The 3 Reasons Why Category Design Is an Important Strategy
- When you start a category of your own, you're basically designing your own space. You're not just another game player, you're the innovator of that space. You define it and set the rules of the game. This tactic enables you to attract the perfect audience and get to know your customers before anybody else has a chance.
- Different market categories usually have a what we call "category king" who take up around 74% of the market cap.
- Category design makes people see the markets with a fresh perspective because you're offering a new way of doing things.
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Category creation is an important strategy in modern marketing. It is an innovative business strategy that will create a unique company, an unrivaled product, and an entirely new market space at the same time.
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