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Externalities: Why We Can Never Do "One Thing"
Externalities
An externality affects someone without them agreeing to it. It can be positive or negative. Most externalities are small but can make a significant impact over time. Understanding the types of externalities and the consequences they have can help us improve our decision making.
One family member leaves their dirty dishes in the sink. They get the benefit of using the plate. Someone else bears the cost of washing it later.
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Externalities
An externality affects someone without them agreeing to it. It can be positive or negative. Most externalities are small but can make a significant impact over time. Understanding the types of externalities and the consequences they have can help us improve our decision making.
One family member leaves their dirty dishes in the sink. They get the benefit of using the plate. Someone else bears the cost of washing it later.
The First Law of Ecology
We can never do one thing. We should consider what the second-order consequences will be. When we interact with a system, we need to find out what the broader repercussions of our actions will be.
Negative Externalities
They can occur during the production or consumption of a service or goods. Calling something a negative externality can be a way of avoiding responsibility.
If a factory pollutes nearby water supplies, it causes harm without added costs to the factory. The costs to society are high and are not reflected in the price of whatever the factory produces. Even if pollution is taxed, the harmful effects still remain.
Positive Externalities
A positive externality imposes an unexpected benefit on a third party. The producer doesn't agree to this, nor do they receive a 'reward' for it.
- Scientific research can have applications beyond their initial scope.
- Blaise Pascal and Pierre de Fermat developed probability theory to solve a gambling dispute. Probabilities are now a core part of how we think.
Positive Externalities Issues
- Someone who comes up with a solution cannot expect compensation each time the solution gets used. It results in reduced incentives to invest time and effort to discover new solutions. Algorithms, patents, and copyright laws try to solve this dilemma by allowing creators to profit from their ideas for years.
- The "free-rider" problem: When we enjoy something that we aren't paying for, we tend not to value it. A large portion of online content succumbs to the free-rider problem.
Positional Externalities
They are a form of second-order effects. They arise when our decisions change the context of future perception or value.
A person decides to stay an hour after work, but the person still completes the usual amount of work. Co-workers might also stay an hour later. Now the same job takes an hour longer to complete, and anyone who leaves the standard time is perceived as lazy. It is a lose-lose situation.
Luxury Goods
Status symbols like diamonds, Lamborghinis, tailor-made suits lose their value if they become cheaper or if too many people own them. They derive their value only in comparison to the average of the group to whom the consumer compares.
The same is true when we change our attitudes.
Consider your Externalities
Externalities are everywhere. It's easy to disregard the impact of our decisions - to stay late at the office or to drop litter. We run the risk of paying a price if we do not mind our actions.
Keep in mind to always ask: and then what?
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The Caffeinated and the Un-caffeinated
- the Caffeinated: ready to take on the day—they're reading their morning papers, ...
Grown Ups and Coffee
By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.
The "Me" Generation
For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.
Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"
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The power of caffeine
Scientists determined that a person who was more sensitive to the bitter taste of caffeine drank more coffee.
The stimulating effects of caffeine on the brain act as a kind of positive reinfo...
Genes and coffee
More research is needed to validate whether there is a causal link between genes and specific taste perceptions.
Scientists are planning to delve further into the relationship between taste perception and health - to evaluate if bitter taste genes have implications on disease risks.