Logos: appeal to reason
Finally, you obviously need for your message to make sense—or at least to seem logical. Unfortunately, it is possible to use the three modes of persuasion to convince an audience of something wrong.
Logos is the way you present your arguments in a logical order, which must feel so straightforward and rational that no other alternative can be conceived by your audience.
61
543 reads
CURATED FROM
IDEAS CURATED BY
Ness Labs provides content, coaching, courses and community to help makers put their minds at work. Apply evidence-based strategies to your daily life, discover the latest in neuroscience research, and connect with fellow curious minds.
Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or at work, with friends or customers, chances are you spend a good amount of your time trying to persuade someone of something. In Rhetoric, Aristotle defines three main ways to persuade people: ethos, pathos, and logos.
“
The idea is part of this collection:
Learn more about communication with this collection
How to challenge assumptions
How to generate new ideas
How to break out of traditional thinking patterns
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates