Logos: appeal to reason
Finally, you obviously need for your message to make sense—or at least to seem logical. Unfortunately, it is possible to use the three modes of persuasion to convince an audience of something wrong.
Logos is the way you present your arguments in a logical order, which must feel so straightforward and rational that no other alternative can be conceived by your audience.
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Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or at work, with friends or customers, chances are you spend a good amount of your time trying to persuade someone of something. In Rhetoric, Aristotle defines three main ways to persuade people: ethos, pathos, and logos.
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