How to use ethos, pathos, and logos
- Establish ethos. You need to build your reputation by developing deep expertise in the topics you want to address.
- Develop pathos. Pathos is all about your ability to tell stories.
- Convey logos. With logos, your goal should be to make your message logical and understandable.
74
654 reads
CURATED FROM
IDEAS CURATED BY
Ness Labs provides content, coaching, courses and community to help makers put their minds at work. Apply evidence-based strategies to your daily life, discover the latest in neuroscience research, and connect with fellow curious minds.
Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or at work, with friends or customers, chances are you spend a good amount of your time trying to persuade someone of something. In Rhetoric, Aristotle defines three main ways to persuade people: ethos, pathos, and logos.
“
The idea is part of this collection:
Learn more about communication with this collection
How to challenge assumptions
How to generate new ideas
How to break out of traditional thinking patterns
Related collections
Similar ideas to How to use ethos, pathos, and logos
SOME TIPS TO OVERCOME STRESS AND BE HAPPY
It’s a cliché for a reason: exercise really does prompt your body to release feel-good hormones like endorphins, which can help you to feel less stressed. Stress can also make you subconsciously tense your muscles, which exe...
How to study 📚🦋💻📑
Get organized
- Carry a homework planner at all times. Entering homework, projects, tests and assignments as soon as they are assigned will make sure they aren’t forgotten about.
Pay attention in class
- It’s important to concentrate and avoid distractions when t...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates