How to use ethos, pathos, and logos
- Establish ethos. You need to build your reputation by developing deep expertise in the topics you want to address.
- Develop pathos. Pathos is all about your ability to tell stories.
- Convey logos. With logos, your goal should be to make your message logical and understandable.
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Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or at work, with friends or customers, chances are you spend a good amount of your time trying to persuade someone of something. In Rhetoric, Aristotle defines three main ways to persuade people: ethos, pathos, and logos.
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