The Supply Of Truth Must Start Early, Be Big And Be Constant

To counter disinformation, the truth must be as aggressive. In a recent study, Broockman and Kalla (2022) paid people to switch from watching Fox News to CNN for a month. When people changed their news diet, their beliefs changed as well. Providing accurate information early may make it harder for disinformation to leave a stain. And changing to accurate information even after exposure to disinformation may help to clean the stain off the wall. But it takes time and a lot of truthful information. And when people went back to watching Fox, their ideas and beliefs returned to baseline.