Distribution methods

It can vary based on the product's target customers.

To have a viable business, the total net profit that the company earns from a customer (Customer Lifetime Value, CLV) should be bigger than the amount spent to acquire the customer (Customer Acquisition Cost, CAC).

It starts from consumer products (eg. Snapchat) where CAC is low, CLV is also low, but a big number of possible customers. And it ends with big and complex products (eg. SpaceX, Palantir) where the product is sold to big businesses or the government, CAC is high in order to offer as much credibility as possible.