Marketing and advertising

Work for low-priced products that have mass appeal but lack any method of viral marketing.

A laundry detergent company can't afford to pay salespeople to go door-to-door, but instead pays salespeople to talk to grocery chains since one deal might mean 100.000 bottles sold.

To reach its end user, this kind of company has to produce television commercials, print coupons and design its product boxes to attract attention.