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If You Want to Be Creative, Don't Be Data Driven

Our Drive the Data

Our perception, creativity, and assumptions drive the outcome of the results from any given data.

Data by itself may be meaningless, but if we use it with our creativity we can harness it and turn it into something useful.

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IDEA EXTRACTED FROM:

If You Want to Be Creative, Don't Be Data Driven

If You Want to Be Creative, Don't Be Data Driven

https://medium.com/microsoft-design/if-you-want-to-be-creative-dont-be-data-driven-55db74078eda

medium.com

7

Key Ideas

Beau Lotto

Beau Lotto

"There is no inherent value in any piece of data because all information is meaningless in itself. Why? Because information doesn’t tell you what to do."

Data is Not Reality

  • We see organizations and the engineers who work in them steering towards big data, so it is commonly assumed that data means acumen and direction.
  • Any Data, by itself, does not bring clarity. Data is just information, not reality. It does not represent anything in the field of actuality.
  • Data is also, never complete. Getting more and more Data does not equate to getting more clarity.

Incomplete Data is Misleading

Our brains like to fill up incomplete information based on our prejudice and confirmation bias.

As all data is inherently incomplete, we use our minds to fill the missing information, based on the existing data we have, and that can go obverse.

Our Bias Clouds our Judgement

The way Data is presented to us triggers our bias and assumptions, blocking our options, and making us less creative.

Our judgment is clouded due to the data, so we come up with sub-par solutions to a problem.

Our Drive the Data

Our perception, creativity, and assumptions drive the outcome of the results from any given data.

Data by itself may be meaningless, but if we use it with our creativity we can harness it and turn it into something useful.

Question Everything

Questioning basic assumptions and your own perception can lead to new potentialities. Human beings can think out-of-the-box, can question creatively, something that machines cannot, yet.
Play, experimentation and the ability to unlock new possibilities are also things only humans are capable of.

Inclusive Thinking

Inclusive and holistic thinking is a hallmark of human beings, something that machines cannot accomplish yet, as they cannot process information beyond the data available.

Diversity and inclusiveness in our solutions and decisions are the components of what makes the difference between human beings and data-based decisions.

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