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If You Want to Be Creative, Don't Be Data Driven
Our Drive the Data
Our perception, creativity, and assumptions drive the outcome of the results from any given data.
Data by itself may be meaningless, but if we use it with our creativity we can harness it and turn it into something useful.
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Key Ideas
The Paradox Mindset
Research found that people who embrace opposing demands show greater creativity, flexibility, and productivity.
This is called a "paradox mindset" and it can be c...
Thinking Like Einstein
Reflecting on apparent contradictions can break down our assumptions and offer us new ways of looking at problems.
Psychiatrist Albert Rothenberg noted that each revolutionary thinker had spent time actively thinking of multiple opposites simultaneously. For example, Einstein considered how an object could be both at rest and moving depending on the position of the observer. This led to his relativity theory.
The Power Of Conflict
Studies have shown that "paradoxical cognition" can help average thinkers to solve everyday problems.
Researchers demonstrated that people that have to reflect on apparently paradoxical goals, such as minimizing costs and maximizing innovation, are more creative than those who only consider one goal or the other.
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Key Ideas
Creativity and problem solving
Creativity is about problem-solving. And creativity is also about finding problems to solve in the first place: perceiving them, defining them, explaining them, and recordin...
Diving and swimming
This technique requires 2 steps:
- Deep immersion into a subject matter without specifically looking for an answer to your problem.
- Letting go completely while you process that information (actually walking away from it), to allow good ideas to bubble up from the subconscious and into clear view.
Exaptation
This is the ability to reach beyond a specific field of expertise and create new uses for an older thing. It’s about taking one thing and using it for a different purpose than intended.
For example: Apply a cooking recipe to a marketing strategy or use a spreadsheet program to organize words for your poetry.