<ul><li>We see organizations and the engineers who work in them steering towards big data, so it is commonly assumed that data means acumen and direction.</li><li>Any Data, by itself, does not bring clarity. Data is just information, not reality. It does not represent anything in the field of actuality.</li><li>Data is also, never complete. Getting more and more Data does not equate to getting more clarity.</li></ul>

Data is Not Reality

Our perception, creativity, and assumptions drive the outcome of the results from any given data.Data by itself may be meaningless, but if we use it with our creativity we can harness it and turn it into something useful.

Our Drive the Data

Inclusive and holistic thinking is a hallmark of human beings, something that machines cannot accomplish yet, as they cannot process information beyond the data available.Diversity and inclusiveness in our solutions and decisions are the components of what makes the difference between human beings and data-based decisions.

Inclusive Thinking

"There is no inherent value in any piece of data because all information is meaningless in itself. Why? Because information doesn’t tell you what to do."

The way Data is presented to us triggers our bias and assumptions, blocking our options, and making us less creative.Our judgment is clouded due to the data, so we come up with sub-par solutions to a problem.

Our Bias Clouds our Judgement

Questioning basic assumptions and your own perception can lead to new potentialities. Human beings can think out-of-the-box, can question creatively, something that machines cannot, yet. Play, experimentation and the ability to unlock new possibilities are also things only humans are capable of.

Question Everything

Our brains like to fill up incomplete information based on our prejudice and confirmation bias.As all data is inherently incomplete, we use our minds to fill the missing information, based on the existing data we have, and that can go obverse.

Incomplete Data is Misleading

If you are a designer, engineer, or in any role that creates things, you probably hear a lot about "big data" and being "data driven." The assumption is that data equals insight and direction. But does it? Data, any data, in any amount brings with it problems that make it very dangerous to rely on alone.

Our Drive the Data

Similar ideas to Our Drive the Data

The Observer Bias

Our Inner Critic

Drive 4: Ownership & Possession