All Experiences Add to the Color

• Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
• Colors influence how consumers view the "personality" of the brand in question.
• Our brains prefer recognizable brands, which makes color incredibly important when creating ...

Mothers need to understand both the up and downsides of adding the title of 'mum' to their resume.

• Although adding the title of 'mum' can feel empowering, it may still be risky as implicit bias is a huge factor.
• A company's culture may also affect if the title belongs on that r...

Literal language is functional, and is a utility, serving the purpose of communication, while poetry captures the beauty, the essence of an object, doing away with the descriptions and linear definitions.

The creative nature of consciousness can be described by the analogy of a canvas. Our...