Understand your audience
An expert’s job is often to simplify complicated concepts so that other people, with less knowledge, can understand. So for Statisticians, Scientists, and all kinds of professionals, the value to the audience when you speak is defined by your ability to simplify, sometimes hugely complex things, so that your audience can use your knowledge in their lives.
Expertise is of neutral value unless you are able to communicate what you know to decision-makers, colleagues and senior technical leaders in a way that they can use.
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Similar ideas to Understand your audience
Keeping Your Communication Simple
Constantly strive to simplify the complicated concepts and processes so you can make them accessible for the audience.
Don't try to impress the people in the room but to transfer information and to help make things understandable.
Communicate Your Results
Scientists often find solutions after knowing the findings of other scientists’ experiments.
In business, by sharing your results with your colleagues, you are helping to better your organization because others can use that information to improve their results.
Don’t blame your audience
If your attempts at communication fail, blame yourself.
You clearly haven’t conveyed the message in a way that your audience wants to hear, at a time that works for them. Reflect on what might have gone wrong, so that you can do better next time, and then move on.
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