The availability heuristic is a method of making decisions based on familiar facts - anything that has left a lasting impression on our minds.
There is too much information circulating in society to evaluate the truth of each point or lack thereof. To combat this, we create mental shortcuts. When we are presented with new information, we make a quick inventory of our current beliefs in order to form an initial assessment of the material’s veracity.
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Biases distort our cognitive system and prevent us from making rational decisions. The myth that we are reasonable creatures stems from the incorrect assumption that our brains are, by default, instruments of logic. Through analyzing the most common cognitive fallacies, we’re taken on a journey through the mechanics of the mind towards the root of our irrationality, which the author argues is due to motives shaping our judgment.
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