When we pass judgment on someone simply because they are associated with someone we already have an opinion about, this is known as the guilty by association, or association fallacy.
If there is a particular podcast host we dislike because of their terrible takes, every guest of theirs may leave a sour impression in our minds. When we next see the guest's name appear online, we will interpret everything they say in a negative light due to the traces the negative association has left in our minds (availability bias).
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Biases distort our cognitive system and prevent us from making rational decisions. The myth that we are reasonable creatures stems from the incorrect assumption that our brains are, by default, instruments of logic. Through analyzing the most common cognitive fallacies, we’re taken on a journey through the mechanics of the mind towards the root of our irrationality, which the author argues is due to motives shaping our judgment.
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