The Influencer Creep - Deepstash
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Centers of Progress

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The Influencer Creep

The Influencer Creep

  • We might call the expansion of micro-celebrity practice “influencer creep,” both for how influencing creeps into more forms of work and for how it creeps further into the lives of workers.
  • The mark of influencer creep is the on-edge feeling that you have not done enough for social media platforms: that you can be more on trend, more authentic, more responsive — always more.
  • With trends toward growing labour precarity and the platformization of social and working life, the influencer creep touches more and more work.

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The Life Of An Influencer

The Life Of An Influencer

  • Self-documenting and self-branding are becoming basic to all forms of work.
  • When influencers first emerged, they were met with skepticism from advertisers.
  • Reticent advertisers pushed influencers to embrace consistency, and they distilled their work into comforting and legibl...

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Documenting Every Part Of Life

Documenting Every Part Of Life

  • Considerations about how to present oneself on platforms have become a part of the everyday routine for a broader swath of the workforce.
  • Influencer creep can be felt most keenly in sectors that operate on freelance and insecure labour, in which individuals take on a slate of unremun...

3

88 reads

CURATED FROM

CURATED BY

johnnevans

Surveyor for land/geomatics

Everything is for show and tell.

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