The Influencer Creep - Deepstash
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Centers of Progress

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The Influencer Creep

The Influencer Creep

  • We might call the expansion of micro-celebrity practice “influencer creep,” both for how influencing creeps into more forms of work and for how it creeps further into the lives of workers.
  • The mark of influencer creep is the on-edge feeling that you have not done enough for social media platforms: that you can be more on trend, more authentic, more responsive — always more.
  • With trends toward growing labour precarity and the platformization of social and working life, the influencer creep touches more and more work.


86 reads


The Life Of An Influencer

The Life Of An Influencer

  • Self-documenting and self-branding are becoming basic to all forms of work.
  • When influencers first emerged, they were met with skepticism from advertisers.
  • Reticent advertisers pushed influencers to embrace consistency, and they distilled their work into comforting and legibl...


127 reads

Documenting Every Part Of Life

Documenting Every Part Of Life

  • Considerations about how to present oneself on platforms have become a part of the everyday routine for a broader swath of the workforce.
  • Influencer creep can be felt most keenly in sectors that operate on freelance and insecure labour, in which individuals take on a slate of unremun...


88 reads




Surveyor for land/geomatics

Everything is for show and tell.

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  • A fad is very visible and gets lots of publicity, but a trend is almost invisible and powerful in the long run.
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