The Influencer Creep
- We might call the expansion of micro-celebrity practice “influencer creep,” both for how influencing creeps into more forms of work and for how it creeps further into the lives of workers.
- The mark of influencer creep is the on-edge feeling that you have not done enough for social media platforms: that you can be more on trend, more authentic, more responsive — always more.
- With trends toward growing labour precarity and the platformization of social and working life, the influencer creep touches more and more work.
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