Influencer Creep — Real Life
Curated from: reallifemag.com
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The Life Of An Influencer
- Self-documenting and self-branding are becoming basic to all forms of work.
- When influencers first emerged, they were met with skepticism from advertisers.
- Reticent advertisers pushed influencers to embrace consistency, and they distilled their work into comforting and legible formats and genres.
- The job of an influencer involves learning how to constantly accommodate oneself to the means of establishing and maintaining visibility.
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Documenting Every Part Of Life
- Considerations about how to present oneself on platforms have become a part of the everyday routine for a broader swath of the workforce.
- Influencer creep can be felt most keenly in sectors that operate on freelance and insecure labour, in which individuals take on a slate of unremunerated promotional work in lieu of job security
- Boundaries between personal expression and entrepreneurship, between socializing and commerce are eroded while the routine, mundane, and the everyday are painstakingly aestheticized.
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The Influencer Creep
- We might call the expansion of micro-celebrity practice “influencer creep,” both for how influencing creeps into more forms of work and for how it creeps further into the lives of workers.
- The mark of influencer creep is the on-edge feeling that you have not done enough for social media platforms: that you can be more on trend, more authentic, more responsive — always more.
- With trends toward growing labour precarity and the platformization of social and working life, the influencer creep touches more and more work.
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