Technology is part of the problem of disconnection, as we're replacing deep, emotion-driving in-person relationships with superficial online relationships.
Another cause is the decline of participation in organized religions that were traditionally responsible for weaving social fabric. Reweaving the social fabric is vital to the individual as well as collectively.
MORE IDEAS FROM THE ARTICLE
In previous eras, people used to gather around a faith group, neighborhood association, or trade union.
However, the crisis of social isolation has created a vacuum that commercial, for-profit brands are stepping in to fill.
Social isolation may be the leading problem of our era.
Some for-profit brands are identifying the opportunity for stepping into the cultural need and market opportunity for more in-depth, real-world person-to-person connections.
Those companies that help us forge meaningful connections will win deep loyalty. If belonging can be built around apparel and technology companies, surely it can be built around learning, parenthood, food, and health.
Most brand-led community building focuses on people loosely aggregated around a brand, where the brand is the hero, and the people mostly interact with the brand.
What is needed are initiatives that enhance belonging with real connection. Brands should create spaces, experiences, products, and services that deliberately foster the conditions for diverse people coming together in respectful environments for shared experiences.
Death illuminates the fact that this very moment is all we really have in this life.
We have only this moment to work on what gives us meaning and to tell the people we love most that we love them.
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.
During war times, the common man is least prepared for dealing with the drastic change of circumstances, displacement, loss of life of the self and loved ones, along with injury, loss of property and mental trauma.
Social and financial distress, loss of morale, and death of innocents are the byproducts of war, the effects of which are felt on the common man for decades.