to upgrade
Ideas from books, articles & podcasts.
Some for-profit brands are identifying the opportunity for stepping into the cultural need and market opportunity for more in-depth, real-world person-to-person connections.
Those companies that help us forge meaningful connections will win deep loyalty. If belonging can be built around apparel and technology companies, surely it can be built around learning, parenthood, food, and health.
STASHED IN:
97
MORE IDEAS FROM THE SAME ARTICLE
Most brand-led community building focuses on people loosely aggregated around a brand, where the brand is the hero, and the people mostly interact with the brand.
Social isolation may be the leading problem of our era.
Technology is part of the problem of disconnection, as we're replacing deep, emotion-driving in-person relationships with superficial online relationships.
In previous eras, people used to gather around a faith group, neighborhood association, or trade union.
2 Reactions
Comment
created 1 idea
React
Comment
567 reads
created 7 ideas
7
Comment
852 reads
created 4 ideas
Brand Marketing
1
Comment
68 reads
❤️ Brainstash Inc.