Ideas from books, articles & podcasts.
Some for-profit brands are identifying the opportunity for stepping into the cultural need and market opportunity for more in-depth, real-world person-to-person connections.
Those companies that help us forge meaningful connections will win deep loyalty. If belonging can be built around apparel and technology companies, surely it can be built around learning, parenthood, food, and health.
MORE IDEAS FROM THE SAME ARTICLE
Most brand-led community building focuses on people loosely aggregated around a brand, where the brand is the hero, and the people mostly interact with the brand.
Technology is part of the problem of disconnection, as we're replacing deep, emotion-driving in-person relationships with superficial online relationships.
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