The Best Brands Are The Ones That Build "Belonging"
Some for-profit brands are identifying the opportunity for stepping into the cultural need and market opportunity for more in-depth, real-world person-to-person connections.
Those companies that help us forge meaningful connections will win deep loyalty. If belonging can be built around apparel and technology companies, surely it can be built around learning, parenthood, food, and health.
SIMILAR ARTICLES & IDEAS:
During war times, the common man is least prepared for dealing with the drastic change of circumstances, displacement, loss of life of the self and loved ones, along with injury, loss of property and mental trauma.
Social and financial distress, loss of morale, and death of innocents are the byproducts of war, the effects of which are felt on the common man for decades.
During the peak of World War II, where it was expected that the citizens would go through hell, the opposite happened. People turned out to be more resilient, driven and motivated during the war.
The looming threat of being dead at any time turned out to be beneficial for the mental conditions and toughness for the individuals. Suicides lessened, and social unity and community bonding increased manifold.
Death illuminates the fact that this very moment is all we really have in this life.
We have only this moment to work on what gives us meaning and to tell the people we love most that we love them.
In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagement Cycle.
This is why most communities fail before they even begin. A company needs to establish these four elements if they are to have people’s engagement.