How We Gather - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

How We Gather

Some for-profit brands are identifying the opportunity for stepping into the cultural need and market opportunity for more in-depth, real-world person-to-person connections.

Those companies that help us forge meaningful connections will win deep loyalty. If belonging can be built around apparel and technology companies, surely it can be built around learning, parenthood, food, and health.

STASHED IN:

97

MORE IDEAS FROM THE SAME ARTICLE

Most brand-led community building focuses on people loosely aggregated around a brand, where the brand is the hero, and the people mostly interact with the brand.

Social isolation may be the leading problem of our era.

  • Make contact with people you disagree with.
  • Share collective joy and pain.
  • Speak up politely when you disagree.
  • Embrace the paradox. Those with a strong sense of belonging often demonstrate a mix of traits, such as the courage to stand alone, while also being engaged ...

Technology is part of the problem of disconnection, as we're replacing deep, emotion-driving in-person relationships with superficial online relationships.

In previous eras, people used to gather around a faith group, neighborhood association, or trade union.

2 Reactions

Comment

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score