Principles of building belonging - Deepstash

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Principles of building belonging

  • Make contact with people you disagree with.
  • Share collective joy and pain.
  • Speak up politely when you disagree.
  • Embrace the paradox. Those with a strong sense of belonging often demonstrate a mix of traits, such as the courage to stand alone, while also being engaged in a group.

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Some for-profit brands are identifying the opportunity for stepping into the cultural need and market opportunity for more in-depth, real-world person-to-person connections.

Technology is part of the problem of disconnection, as we're replacing deep, emotion-driving in-person relationships with superficial online relationships.

In previous eras, people used to gather around a faith group, neighborhood association, or trade union.

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