The Best Brands Are The Ones That Build "Belonging"
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During war times, the common man is least prepared for dealing with the drastic change of circumstances, displacement, loss of life of the self and loved ones, along with injury, loss of property a...
During the peak of World War II, where it was expected that the citizens would go through hell, the opposite happened. People turned out to be more resilient, driven and motivated during the war.
The looming threat of being dead at any time turned out to be beneficial for the mental conditions and toughness for the individuals. Suicides lessened, and social unity and community bonding increased manifold.
Death illuminates the fact that this very moment is all we really have in this life.
We have only this moment to work on what gives us meaning and to tell the people we lov...
In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagem...