to upgrade
Ideas from books, articles & podcasts.
STASHED IN:
84
MORE IDEAS FROM THE SAME ARTICLE
Most brand-led community building focuses on people loosely aggregated around a brand, where the brand is the hero, and the people mostly interact with the brand.
Social isolation may be the leading problem of our era.
Some for-profit brands are identifying the opportunity for stepping into the cultural need and market opportunity for more in-depth, real-world person-to-person connections.
Technology is part of the problem of disconnection, as we're replacing deep, emotion-driving in-person relationships with superficial online relationships.
In previous eras, people used to gather around a faith group, neighborhood association, or trade union.
2 Reactions
Comment
created 1 idea
React
Comment
567 reads
created 7 ideas
7
Comment
852 reads
created 4 ideas
Brand Marketing
1
Comment
68 reads
❤️ Brainstash Inc.