Dave Ramsey's show encouraged people who'd been conditioned not to pursue wealth to now indulge in the fantasy of being rich. A perpetual brief is that a better life is within your grasp if you can manage your money right.
Other budding financial experts dropped Ramsey's religious exclusivity, and a niche in personal finance emerged in the early 2000s.
Ramsey and his successors put the "personal" into finance so anyone could find success through a new set of rules, like paying your debt, starting a side hustle and making a budget.
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