Introduction to main definitions and myths
Usability: the ability of a user to accomplish a task successfully
UX: entire interaction of a user using a product, including thoughts, feelings, perceptions
Metric - way of evaluating a particular phenomenon
Myths:
- Too much time to collect data -> Data can be collected in a few extra mins during an interview or testing session
- Too much money -> Even free tools offer reliable insights
- Not useful when focusing on new improvements -> Improvements need to have a baseline when measured throughout the change
- Data doesn't help understand causes -> It can if done properly with qualitative data
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User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.
You cannot improve what you cannot measure.
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