You cannot improve what you cannot measure.
Conducting a UX audit for a product is a cost-effective way of noticing important issues
Gamification can boost engagement in a product if tied to the right motivation
Having a used product is more important than product market fit and usability
Having the right framework and process in place makes 80% of the work in product management.
User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.