More myths about collecting UX data

5.Too noisy -> You don't need to measure everything, only what is important

6.You can trust your gut -> No, you cannot, we are biased

7.They don't apply to new products -> They do because they set baselines for future improvements

8.No metrics for our specific issues -> There is a metric for everything

9.Not appreciated by management -> If presented properly it should be

10.Small sample size -> You don't need a big sample size to use UX metrics, even