7. The Halo Effect - Deepstash
7. The Halo Effect

7. The Halo Effect

The halo effect is the tendency for an initial impression of a person to influence what we think of them overall. Also known as the "physical attractiveness stereotype" or the "what is beautiful is 'good' principle" we are either influenced by or use the halo to influence others almost every day.

One factor that may influence the halo effect is our tendency to want to be correct. If our initial impression of someone was positive, we want to look for proof that our assessment was accurate. It also helps people avoid experiencing cognitive dissonance, which involves holding contradictory beliefs.

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tomjoad

Introverted Extravert

Cognitive Biases

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The halo effect

The halo effect

The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.

We can find the hal...

Halo effect: Related concepts

  • The halo effect in marketing: The halo effect can also influence how we judge things, such as products and companies. For example, if you have a positive impression of a specific brand, you're more likely to buy products from that brand.
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The halo effect and your opinion of others

The halo effect influences how you judge others. Just because someone has a single positive trait doesn't mean you should form a favourable opinion of them. Conversely, just because they have a single negative quality doesn't mean you should form a negative impression.

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