Halo effect: Related concepts - Deepstash

Halo effect: Related concepts

Halo effect: Related concepts

  • The halo effect in marketing: The halo effect can also influence how we judge things, such as products and companies. For example, if you have a positive impression of a specific brand, you're more likely to buy products from that brand.
  • The horns effect: Our negative opinion of someone or something in one domain will influence our impression of them in other domains. For example, if you dislike a product's looks, you may assume the product will have poor performance, even if it's not the case.

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