Fashion consumers seek sustainable options
Young, urban fashion consumers actively search for sustainable options, but many find it challenging to figure out what factors constitute "sustainability."
A recent McKinsey survey in the United Kingdom examined consumer sentiment about sustainability in clothing, footwear, and accessories. They found that millennials and Gen Zers are reaching the age and income levels to apply their eco-conscious values and beliefs to their wardrobes.
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- The designers cry about the illegal mass-producing of their creative designs.
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