Victoria Kelly (@vikell) - Deepstash

Victoria Kelly

@vikell

Amenity horticulturist

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130 Following

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Build a $100B+ SaaS company

Probably we can’t all build $100B+ SaaS companies. But it’s becoming more possible: 

  • Go long in customer success and drive net revenue retention up to 130%. 
  • If you go upmarket, keep going, as there is no ceiling.
  • Stay focused in the early days. Later, consider a second product.

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  • As a Saas PM, look at a problem carefully from all angles to pave the right path forward. When a PM can go on vacation and trust the team to make the right decisions for the customer, that’s success in my book. It means that the PM has done a great job of communicating the problem and metrics of success for that project.
  • Focus on Data and The AARRR framework is always a solid starting point: acquisition, activation, retention, referral, and revenue. For example, take the referral. 
  • Always talk to your customers and never treat them as a number or a dollar sign$.

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Quarterly Business Reviews (QBRs) are absolute table stakes for any Customer Success strategy. I’ve written before, about the importance of QBRs and over time, the QBR remains the mainstay of assuring the value is delivered to your customers. What’s interesting about the QBR practice is the various ways that they are performed and what they may not include.

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Basecamp 3 is one year old and we’re celebrating with the most significant update since launch last fall. It’s available now in the App Store ! Here’s a quick look at what’s new… 

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Klaviyo is a perfect example of efficient entrepreneurship — the fact that the company has sustained aggressive growth rates without relying on venture capital makes them an interesting case study. How did they do it? 

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