In search of fashion’s sustainability seekers - Deepstash
Survival Tips

Learn more about fashion with this collection

Basic survival skills

How to prioritize needs in survival situations

How to adapt to extreme situations

Survival Tips

Discover 63 similar ideas in

It takes just

11 mins to read

Fashion consumers seek sustainable options

Fashion consumers seek sustainable options

Young, urban fashion consumers actively search for sustainable options, but many find it challenging to figure out what factors constitute "sustainability."

A recent McKinsey survey in the United Kingdom examined consumer sentiment about sustainability in clothing, footwear, and accessories. They found that millennials and Gen Zers are reaching the age and income levels to apply their eco-conscious values and beliefs to their wardrobes.


48 reads

The environmental footprint of the fashion industry

Despite increased awareness about the importance of sustainability, the fashion industry’s environmental footprint remains substantial.

Companies continue to create more products than they can sell, and over half of all fibre globally produced is polyester, which requires more energy for extraction and processing and lingers in the environment for a long time. But fashion companies will likely feel pressure to do more as environmental, social, and governance (ESG) transparency continues to grow.


29 reads

Sustainability seekers

Sustainability seekers

  • Twenty-five percent of respondents to the McKinsey survey showed that they are concerned about sustainability-related issues.
  • They prefer buying second-hand items and looking for environmentally friendly clothing.
  • They more likely consist of urban millennial women with moderate to high incomes.
  • They are most concerned with lowering GHG emissions, preserving natural habitats for animals and using renewable energy.
  • Fifty percent of the survey respondents were unsure about sustainability, and the last twenty-five percent were not interested in seeking sustainable fashion.


27 reads

Consumers are confused about the term "sustainability"

There is no shared understanding among consumers or brands about what "sustainability" means, which features matter most, or where to find information about a particular brand's sustainability commitment.

Fashion brands have an opportunity to deliver clear, direct information on their practices and effortless postpurchase options that consumers can use to reduce the impact of their fashion choices.


24 reads

The opportunity for circular fashion

The opportunity for circular fashion

  • 24 percent of respondents said they go out of their way to buy products from sustainable brands
  • 46 percent of consumers said they would want to purchase items that could be easily donated to charity.

This finding highlights a fertile opportunity for the development of circular business models. To create more value for shoppers, brands can design their products to be repurposed. If this sustainable loop is well managed, it would lessen consumers’ dependence on entirely new products and reduce the fashion industry’s planetary impact.


27 reads



Amenity horticulturist


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates