Sustainability seekers
- Twenty-five percent of respondents to the McKinsey survey showed that they are concerned about sustainability-related issues.
- They prefer buying second-hand items and looking for environmentally friendly clothing.
- They more likely consist of urban millennial women with moderate to high incomes.
- They are most concerned with lowering GHG emissions, preserving natural habitats for animals and using renewable energy.
- Fifty percent of the survey respondents were unsure about sustainability, and the last twenty-five percent were not interested in seeking sustainable fashion.
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