There is no shared understanding among consumers or brands about what "sustainability" means, which features matter most, or where to find information about a particular brand's sustainability commitment.
Fashion brands have an opportunity to deliver clear, direct information on their practices and effortless postpurchase options that consumers can use to reduce the impact of their fashion choices.
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The idea is part of this collection:
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Basic survival skills
How to prioritize needs in survival situations
How to adapt to extreme situations
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