The opportunity for circular fashion

• 24 percent of respondents said they go out of their way to buy products from sustainable brands
• 46 percent of consumers said they would want to purchase items that could be easily donated to charity.

This finding highlights a fertile opportunity for the development of circular business models. To create more value for shoppers, brands can design their products to be repurposed. If this sustainable loop is well managed, it would lessen consumers’ dependence on entirely new products and reduce the fashion industry’s planetary impact.