Why do they flourish?
They often appear as a logical explanation of events or situations which are difficult to understand and bring a false sense of control and agency.
How do they take root?
Conspiracy theories often start as a suspicion. They ask who is benefiting from the event or situation and thus identify the conspirators. Any ‘evidence’ is then forced to fit the theory.
Once they have taken root, conspiracy theories can grow quickly. They are hard to refute because any person who tries is seen as being part of the conspiracy.
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Fighting Disinformation - Identifying Conspiracy Theories
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