Benefits of the white label business model

• The white label business model is a win-win situation for the manufacturer and the reseller.
• Reduces costs for the reseller and allows them to rapidly expand their product range to take advantage of market trends. 
• The model facilitates a long-term relationship between both parties.
• Responsive expansion – the model also allows a company to rapidly expand its product offering to take advantage of market trends and boost brand visibility.

Since the product is already manufactured, more resources can be directed toward marketing and distribution.