White labeling and Private labeling
A white label strategy:
- involves the brand being removed from a product or service and replaced by the brand of the purchasing company.
- the retailer of a white label product only has control over what the label looks like.
Private labeling:
- involves one company selling the products of another company using its own branding and packaging.
- the manufacturer acts as a private label, not showing its brand toward consumers.
- the retailer of a private label product has control over the process except the manufacture of the product.
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What Is White Labeling? White Labeling Business Model In A Nutshell - FourWeekMBA
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White labelling vs Private Labeling Business Models in a nutshell
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