Fiona Cunningham's "No Make Up Selfie For Cancer Awareness" was inspired by Laura Lippman's bare-faced photo tweet to show support for actress Kim Novak who received flak after going to the Oscars without makeup.
The then 18-year-old Cunningham created a Facebook group under the same title where she encouraged people to post their selfies and donate to Cancer Research UK.
The campaign raised £1 million in a day, and soon after, the actual nonprofit joined in on the trend represented by Dr. Kat Arney, a Science Information Officer. The nonprofit managed to raise £8 million in donations.
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Nonprofit organizations could also take center stage and have viral campaigns. Here are 5 of the most successful and memorable nonprofit campaigns that hit the internet by storm all the while accomplishing their intended mission of raising funds, imparting awareness, or making a wish come true.
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