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Become a Marketing Pro

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Become a Marketing Pro

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  • Collect pre-orders. A great way to get early sales is by giving a discounted “early bird” price. If you’re releasing a new digital product, you can offer a 50% discount for the first 100 buyers, then 25% for the next 100 buyers, and then release the product at full price after the 25% discount runs out. You can only launch the 50% discount to your existing audience to reward their loyalty, get feedback, and drive pre-launch sales.

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MORE IDEAS ON THIS

Here are some good places to get started doing research

  • Facebook groups. There are Facebook groups dedicated to every niche and audience imaginable, making them a great place to learn what your potential customers care about. 
  • Industry forums. Forums dedicated to hobbies and communities in your industry can help you learn more about what ...

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Market Your Product

Find your customers where they are. If you’re selling fonts or design templates, build an audience of designers and creators on the social platforms they use most. Consider influencer marketing, social ads, or lead magnets.

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Membership Sites, cont.

Since this content is behind a gate that only paying subscribers can access through their customer account , you can also host exclusive content that can be streamed rather than downloaded.

You can build t...

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🎼 🎶

A musician can sell ringtones of their best songs alongside their merch. Or a cartoonist could turn their art into printables, phone wallpapers, or print-on-demand products. A filmmaker can sell their movies online. Since you don’t have to hold any inventory with online digital products, you can ...

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Creating the best digital products for your business

Without the need to hold inventory or the overhead associated with selling physical products, all types of digital products can be profitable online business ideas

There are countless ways you can create the best digital c...

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Licensing, cont.

By offering licenses to individuals and businesses, you can charge for the use of your photos, videos, music, software, and similar ​​top digital products in your own store and through online marketplaces, such as stock photo sites . In exchange for exposure, some of these marketplaces can take u...

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EditStock sells licenses for students to use its stock footage in their own demo reels.

From stock photos to video footage, from music and sound effects, there’s a global ecosystem of licensable digital assets uploaded by creatives for other creatives to use in their work.

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Create an Online Store

Get up and running in a few hours. Pick from a catalog of website templates, populate with your logo, copy, and images, and you’re ready to get selling.

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Use an App to Make Selling Easy

Some apps make delivery of digital products even easier. Browse the Shopify App Store to find apps that plug into your store and do everything from hosting course content to delivering PDF purchases.

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what are digital products?

A digital product is an intangible asset or piece of media that can be sold and distributed repeatedly online without the need to replenish inventory. These products often come in the form of downloadable or streamable digital files, such as MP3s, PDFs, videos, plug-ins, and templates.

You ...

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Online Courses

Online courses are best suited for in-depth content. They require some effort up front, from creating a presentation to recording a video walk-through. When creating courses, start with learner outcomes: what do you want the learner to know or be able to do at the end of your course?

You ca...

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Educational Products

E-learning is the future of education. You have a massive opportunity to expand your business and impact with e-learning, an industry expected to be worth $374 billion by 2026 .

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Market Stradegy

You can leverage an existing reputation as an expert to garner attention for your downloadable products to sell online or, if you’re starting from scratch, you can create and give away free content to generate interest and leads for your paid digital products.

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Brainstorming

When coming up with assets to create, it helps to work backward from the needs of your intended audience. Start by thinking about what kind of assets they’d want to use in order to create products that are actually in demand (and thus easier to sell).

Also, be sure to protect your digital ...

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Membership Sites

Snowboard Addiction offers a subscription for premium educational content to complement its physical products for snowboarders.

Instead of focusing on how to sell digital products individually, you can bundle them together and lock them behind a paid subscription to generate recur...

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4. Digital templates and tools

RetroSupply Co. sells digital tools and assets for designers.

Digital products can also come in the form of intangible tools that equip professionals to do tasks that either fall outside of their skill set or take up a lot of time. You can sell digital solutions to the common pa...

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5. Music or art

Materia Collective sells digital sheet music for video game soundtracks.

If you’re a musician or an artist, chances are you’ve explored ways you can monetize your talents or the audience you’re building. While print on ...

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Ideas

  • Digital marketing strategy templates for entrepreneurs
  • Résumé templates for job-seekers
  • Mobile apps for businesses
  • Graphic design templates for brochures, flyers, posters, etc.
  • Adobe Photoshop filters and plugins for me...

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For example, you could offer a consultation for a fee, along with a personalized report or Excel spreadsheet, and then upsell your customers on your other services or products. Or you could offer a free downloadable product to generate leads for your

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How to create digital products

While it’s easy to get stuck waiting around for a eureka moment, finding a good business idea is more of a process. It’s great to have an idea that excites you, but if you want an idea that sells, you’ll want to follow a pro...

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1. Brainstorming

Generate ideas to start with, and write them all down. Don’t be too critical—you don’t need to come up with the best digital products in your first brainstorm. Bad ideas can lead to good ideas and vice versa. The key to brainstorming is to avoid overthinking things.

If you’re looking for a ...

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2. Research

Do some research to add to your list of business ideas . The best digital products to sell appeal to pain points your customers have related to your product, industry, or values, as well as topics they love or get excited ab...

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3. Validation

Before committing too much time to your idea for digital products to sell, you want to validate it and make sure it’s solid. The last thing you want to do is invest a lot of time or money in a new venture without knowing it has a good chance to be successful.

There are a couple of ways to v...

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  • Keyword research. Use a keyword tool to see how many people are searching for your topics. This will give you an idea of the opportunity size of each one.
  • Google Trends. Search your topics on Google Trends. Look for topics that are growing in interest. This means the opportun...

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4. Create an online store

Once you validate a digital product idea, you’ll want to get an ecommerce platform to sell on. sell on. If you want to know how to sell digital products online, this step is crucial. 

Shopify is the easiest and most reputable way to c...

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8 apps for selling digital products on Shopify

Resources:

  1. Digital Downloads
  2. SendOwl
  3. Courses
  4. Single Music
  5. Thinkific
  6. FetchApp
  7. Sky Pilot
  8. BookThatApp

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  • Thinkific . This app lets you monetize your expertise and grow your audience by adding online courses to your Shopify store. You can upload and drag and drop content to create a course curriculum. A free plan is available, allowing you to create up to three courses.
  • FetchApp . FetchA...

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Sales and marketing tips for selling digital products

Whether you’re a brand-new business owner or adding online digital products to your existing store, keep these tips in mind:

  • Create a great product. The first criteria for creating digital products is to add value to your customers’ life. Since you’re competing with fr...

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  • Promote a lead magnet. Regardless of how much your product costs, create a light version of it for free. A free product can help you build an email list you can sell to in the future. It also opens the door for upselling and retargeting potential customers with different pr...

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  • Start an affiliate program. Affiliates are a huge source of traffic and sales for creators selling digital products. Find influencers who are established and trusted in your industry and offer them a commission for each sale they make. You can create different percentages for different affil...

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  • Sky Pilot or Bold Memberships . These apps are ideal for building a membership program. You can sell files and exclusive video streams to customers. Customers can then access all of their previously purchased files through their own customer accounts.
  • BookThatApp , Tipo , or Sesami ....

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  • Blog posts and comments. Read the blog content your community might be reading, as well as the comments, to get even more ideas. For example, if you sell auto parts, dig around on automotive blogs.
  • Emails from customers. Finally, don’t forget to go back and reread any emails or messa...

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Start small and iterate. Sometimes, the easiest way to validate an idea is to experiment with a smaller version of the idea with room for growth. The goal is to get something out into the world as soon as possible so you can put your idea to the test and improve from it from there. 

No matt...

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  • Courses . This Shopify app lets you create lessons, tutorials, webinars, and manuals and sell them online. You can create beautiful online education portals, embed pre-recorded videos, and even livestream lesson content. Customers can track their progress and earn ce...

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  • Offer a money-back guarantee. If you’re hesitant about offering a warranty on your products, it makes sense. Some people could buy and use your product then ask for their money back. But it’s all a part of running an online business. The rewards of higher conversion rates outweigh the small ...

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6. Services

Street Parking packages its personal training programs into digital products to sell as a monthly subscription.

Services tend to pair well with a variety of types of digital products because services are essentially their opposite—with services, your “inventory” is limited to the ...

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Sales & Marketing Tools

There are a number of sales and marketing tools you’ll want to consider for selling digital products, depending on your needs:

  1. Digital Downloads . This...

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E-Books & Tutorials

If you consider yourself an expert on a particular topic, digital products are a great way to package that information and sell it to others looking to learn.

If there’s an abundance of free blog posts or tutorials on YouTube about what you’d like to teach, you can compete by delivering con...

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Find or Create a Digital Product

What makes learning how to sell digital products especially appealing, however, is they can be created once and sold repeatedly to different customers without having to replenish inventory, making them ideal for creatives, bloggers, educators, and freelancers looking for passive ways to

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Free: The Big List of Business Ideas

To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.

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what are the advantages of selling digital products?

  • Low overhead costs. You don’t have to hold inventory or incur any shipping charges.
  • High profit margins. There’s no recurring cost of goods, so you retain the majority of your sales in profits.
  • Potential to automate. Orders c...

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  • Can you teach customers how to use your products? For example, if you sell knitting products, you could offer appointments to teach advanced knitting techniques.
  • Are there things you can help your customers with related to your overall industry? If ...

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The Most Profitable Online Products & How To Sell Them

The Most Profitable Online Products & How To Sell Them

Digital products can’t be held, tasted, or touched, but everyone consumes them—from music to videos, ebooks to online courses, and more.

Many entrepreneurs build entire businesses around these intangible goods, due to their popularity and ease of distribution, or launch digital products to...

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  • You’re competing with free content. With digital goods, consumers can probably find free alternatives to what you’re selling. You’ll have to think carefully about the niche you target, the types of digital products you sell, and your

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Shopify Apps

  • Recurring Order & Subscription . This is an app for weekly or monthly subscriptions. Use it to automate recurring orders, invoices, and digital subscription...

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CURATED FROM

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great tips on how to start selling digital products!

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