The Most Profitable Digital Products to Sell (and How to Promote Them) - Deepstash
The Most Profitable Digital Products to Sell (and How to Promote Them)

The Most Profitable Digital Products to Sell (and How to Promote Them)

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The Most Profitable Digital Products to Sell (and How to Promote Them)

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The Most Profitable Online Products & How To Sell Them

Digital products can’t be held, tasted, or touched, but everyone consumes them—from music to videos, ebooks to online courses, and more.

Many entrepreneurs build entire businesses around these intangible goods, due to their popularity and ease of distribution, or launch digital products to sell complementary to the physical items or services they offer.

This guide will walk you through how to sell digital products online—including the top digital products examples, how to create your own, and marketing tips to sell online successfully. 

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What makes learning how to sell digital products especially appealing, however, is they can be created once and sold repeatedly to different customers without having to replenish inventory, making them ideal for creatives, bloggers, educators, and freelancers looking for passive ways to make money online that require less effort to maintain.

Find a digital product to sell, whether you resell existing products or create your own. Digital products include music, fonts, Photoshop presets, courses, or online services.

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Get up and running in a few hours. Pick from a catalog of website templates, populate with your logo, copy, and images, and you’re ready to get selling.

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Some apps make delivery of digital products even easier. Browse the Shopify App Store to find apps that plug into your store and do everything from hosting course content to delivering PDF purchases.

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Find your customers where they are. If you’re selling fonts or design templates, build an audience of designers and creators on the social platforms they use most. Consider influencer marketing, social ads, or lead magnets.

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A digital product is an intangible asset or piece of media that can be sold and distributed repeatedly online without the need to replenish inventory. These products often come in the form of downloadable or streamable digital files, such as MP3s, PDFs, videos, plug-ins, and templates.

You have a lot of options on how to incorporate digital products into your online business.

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  • Low overhead costs. You don’t have to hold inventory or incur any shipping charges.
  • High profit margins. There’s no recurring cost of goods, so you retain the majority of your sales in profits.
  • Potential to automate. Orders can be delivered instantly, letting you be relatively hands-off with fulfillment.
  • Flexible products. You can offer free products to build your email list, monthly paid subscriptions for access to exclusive digital content, or licenses to use your digital products.

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Most of these challenges can be overcome, however, if you employ the right tools when designing your digital product business.

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If you consider yourself an expert on a particular topic, digital products are a great way to package that information and sell it to others looking to learn.

If there’s an abundance of free blog posts or tutorials on YouTube about what you’d like to teach, you can compete by delivering content that promises not education but transformation. In other words, don’t sell the product—sell the customer’s own potential after buying your product.

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Online courses are best suited for in-depth content. They require some effort up front, from creating a presentation to recording a video walk-through. When creating courses, start with learner outcomes: what do you want the learner to know or be able to do at the end of your course?

You can include quizzes, knowledge checks, and interactive activities within your courses to help break-up learning content and make your e-course more engaging. Consider learning and implementing a teaching model like ADDIE.

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E-learning is the future of education. You have a massive opportunity to expand your business and impact with e-learning, an industry expected to be worth $374 billion by 2026 .

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You can leverage an existing reputation as an expert to garner attention for your downloadable products to sell online or, if you’re starting from scratch, you can create and give away free content to generate interest and leads for your paid digital products.

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By offering licenses to individuals and businesses, you can charge for the use of your photos, videos, music, software, and similar ​​top digital products in your own store and through online marketplaces, such as stock photo sites . In exchange for exposure, some of these marketplaces can take up to 50% in commission for every sale. However, if you want to build your own destination for digital products to sell, you can use Sendowl to power this type of business with unique auto-generated license keys.

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When coming up with assets to create, it helps to work backward from the needs of your intended audience. Start by thinking about what kind of assets they’d want to use in order to create products that are actually in demand (and thus easier to sell).

Also, be sure to protect your digital products with watermarks and other security measures, especially if you’re selling photos.

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Snowboard Addiction offers a subscription for premium educational content to complement its physical products for snowboarders.

Instead of focusing on how to sell digital products individually, you can bundle them together and lock them behind a paid subscription to generate recurring revenue.

This approach to selling digital products is ideal if you plan to maintain a growing library of premium content and nurture a community of passionate members. In some cases, paid digital subscriptions can even create an opportunity to directly monetize your existing content marketing efforts.

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Since this content is behind a gate that only paying subscribers can access through their customer account , you can also host exclusive content that can be streamed rather than downloaded.

You can build this type of business idea by using Charge Rabbit for recurring subscription billing and Sky Pilot as your digital delivery system.

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RetroSupply Co. sells digital tools and assets for designers.

Digital products can also come in the form of intangible tools that equip professionals to do tasks that either fall outside of their skill set or take up a lot of time. You can sell digital solutions to the common pain points and needs of a specific audience.

Some examples of ​​how to sell digital products online this way include:

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  • Digital marketing strategy templates for entrepreneurs
  • Résumé templates for job-seekers
  • Mobile apps for businesses
  • Graphic design templates for brochures, flyers, posters, etc.
  • Adobe Photoshop filters and plugins for media editors
  • Icons, fonts, or UX Kits for web designers

If you already have a freelance business, it might be worth considering how you can turn your skills and services into digital products to create passive streams of revenue.

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Materia Collective sells digital sheet music for video game soundtracks.

If you’re a musician or an artist, chances are you’ve explored ways you can monetize your talents or the audience you’re building. While print on demand t-shirts or custom prints are always an option, there are also plenty of digital product examples for selling art and music. 

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A musician can sell ringtones of their best songs alongside their merch. Or a cartoonist could turn their art into printables, phone wallpapers, or print-on-demand products. A filmmaker can sell their movies online. Since you don’t have to hold any inventory with online digital products, you can experiment with different formats to see what your audience wants without much risk.

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Street Parking packages its personal training programs into digital products to sell as a monthly subscription.

Services tend to pair well with a variety of types of digital products because services are essentially their opposite—with services, your “inventory” is limited to the number of working hours you can accommodate.

Plus, customers often receive digital products as part of their purchase with many services. A designer will deliver logos. A personal trainer might deliver a workout plan. Leaning into this, you can position certain services as packages containing valuable digital products.

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For example, you could offer a consultation for a fee, along with a personalized report or Excel spreadsheet, and then upsell your customers on your other services or products. Or you could offer a free downloadable product to generate leads for your email marketing list , a tactic that many online businesses employ today.

If there are common tasks you complete as part of your service business that are easy for you but valuable to your customer, you can consider productizing them to create revenue streams that require less of your time and effort to maintain.

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To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.

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While it’s easy to get stuck waiting around for a eureka moment, finding a good business idea is more of a process. It’s great to have an idea that excites you, but if you want an idea that sells, you’ll want to follow a process of brainstorming , research , and validation . Here’s what goes into creating the best digital content to sell:

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Generate ideas to start with, and write them all down. Don’t be too critical—you don’t need to come up with the best digital products in your first brainstorm. Bad ideas can lead to good ideas and vice versa. The key to brainstorming is to avoid overthinking things.

If you’re looking for a spark for ideas on downloadable products to sell online, here are some questions to ask yourself:

  • In what ways could you bring your community of customers together? 
  • What are you good at?

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Do some research to add to your list of business ideas . The best digital products to sell appeal to pain points your customers have related to your product, industry, or values, as well as topics they love or get excited about. Both present great business opportunities to provide value in the form of an educational product.

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  • Facebook groups. There are Facebook groups dedicated to every niche and audience imaginable, making them a great place to learn what your potential customers care about. 
  • Industry forums. Forums dedicated to hobbies and communities in your industry can help you learn more about what people want and need in your broader industry.
  • Product reviews. Read both the reviews for your products and competitors’ products to get ideas. These could come from the reviews on product pages as well as stand-alone reviews on blogs and other websites.

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Before committing too much time to your idea for digital products to sell, you want to validate it and make sure it’s solid. The last thing you want to do is invest a lot of time or money in a new venture without knowing it has a good chance to be successful.

There are a couple of ways to validate your idea as you figure out how to sell digital products:

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Once you validate a digital product idea, you’ll want to get an ecommerce platform to sell on. sell on. If you want to know how to sell digital products online, this step is crucial. 

Shopify is the easiest and most reputable way to create an ecommerce store for online digital products. You don’t need any tech skills or a big budget, and you can choose from over 100 templates with built-in features to get set up quickly—all for a small $29 monthly fee. There are also over 4,000 free Shopify apps you can use for managing your store and selling more digital products online.

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Resources:

  1. Digital Downloads
  2. SendOwl
  3. Courses
  4. Single Music
  5. Thinkific
  6. FetchApp
  7. Sky Pilot
  8. BookThatApp

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There are a number of sales and marketing tools you’ll want to consider for selling digital products, depending on your needs:

  1. Digital Downloads . This free app by Shopify offers a simple way to sell digital products on your own website. Upon purchase, customers can download their file immediately and receive a link in their email.
  2. SendOwl . For more complex digital product businesses, SendOwl comes with a variety of features and useful automation, like expiring links and auto-generated license keys, to power your products.

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  • Recurring Order & Subscription . This is an app for weekly or monthly subscriptions. Use it to automate recurring orders, invoices, and digital subscriptions for online memberships or programs.
  • Photolock . If you want extra protection for visual products like stock photos, this app offers most of the security measures you may need, from watermarks to source code protection.
  • Disable Right-Click . When your content is your product, this app helps you protect it from theft. You can lock images and text so they can’t be saved or copied without your permission.

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Whether you’re a brand-new business owner or adding online digital products to your existing store, keep these tips in mind:

  • Create a great product. The first criteria for creating digital products is to add value to your customers’ life. Since you’re competing with free content on the web, invest in building a product people can’t find anywhere else. 

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Without the need to hold inventory or the overhead associated with selling physical products, all types of digital products can be profitable online business ideas

There are countless ways you can create the best digital content to sell and resell and incorporate them into your business. With a little ingenuity and upfront investment of time, you can serve up irresistible value that can more than pay for itself over time.

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