Embracing the unknown and adopting humility helps you to create a vision because you can see more clearly what needs to change and why.
You can then imagine how you might create value differently at a functional, product and service, or even entire business model level.
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You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
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