“When we hear a fact, a few isolated areas of our brain light up, translating words and meanings. When we hear a story, however, our brain lights up like Las Vegas, tracing the chains of cause, effect, and meaning. Stories are not just stories; they are the best invention ever created for delivering mental models that drive behavior.”
It’s the sum of all beliefs and values among a team, as they relate to achieving a common goal. The goal is in the future, but a group lives in the now. PURPOSE should be like a bridge between the two.
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