A/B Testing - Deepstash
A/B Testing

A/B Testing

The secret to scaling customer growth in a startup is running as many A/B tests as possible. A/B testing, as it’s commonly referred to, involves testing a set of independent variables (offer, copy, pricing, etc.) to find statistically significant improvements toward reaching your business goals.

This approach would lead you to test, learn, and iterate as quickly as possible by finding small wins that end up compounding into massive growth. The A/B testing and hypothesis development must be scientifically based on best practices, observable evidence, and statistical significance.

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dustinspe

Secretary at a company

May I have your attention, please? It is worth a billion dollars.

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A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...

A/B Testing: Definition & How it Works

A/B Testing: Definition & How it Works

A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work. 

While A/B testing is time-consuming...

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