A/B Testing
The secret to scaling customer growth in a startup is running as many A/B tests as possible. A/B testing, as it’s commonly referred to, involves testing a set of independent variables (offer, copy, pricing, etc.) to find statistically significant improvements toward reaching your business goals.
This approach would lead you to test, learn, and iterate as quickly as possible by finding small wins that end up compounding into massive growth. The A/B testing and hypothesis development must be scientifically based on best practices, observable evidence, and statistical significance.
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