A/B testing - Deepstash

A/B testing

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

294

1.71K reads

CURATED FROM

IDEAS CURATED BY

yugjain

Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.

The idea is part of this collection:

The Podcasting Ecosystem

Learn more about marketingandsales with this collection

The importance of networking in podcasting

How to grow your podcast audience

How to monetize your podcast

Related collections

Similar ideas to A/B testing

How Does A/B Testing Work?

A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results. 

One version is the “control” group, or the version already i...

How Do You Plan an A/B Test?

Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.

If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:

  • headlines

Testing Your Copies

Part of the copywriting process is figuring out what resonates with your prospects. Always A/B test your copy.

Don’t test drastically different versions of your copy. Test one or at most two element changes & see which drives the most conversions. 

Then test again wit...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates

Deck the halls with microlearning!

67% OFF | 1-Year Pro Subscription

Claim Offer

|