Step 3: Setup Your Channel Matrix - Deepstash
Design Frameworks

Learn more about marketingandsales with this collection

How to beat procrastination

How to enhance your creative thinking

How to create a smooth transition in a new endeavor

Design Frameworks

Discover 55 similar ideas in

It takes just

8 mins to read

Step 3: Setup Your Channel Matrix

Step 3: Setup Your Channel Matrix

Building a channel matrix helps give you three things:

1. A methodical process to evaluate each channel

2. A way to compare each channel on the same attributes

3. A visual organization of the information for each channel

Step 3.1 - Open your favourite spreadsheet tool (google docs, excel, numbers)

Step 3.2 - List Out All Potential Channels In The Header Column

Certain channels can be broken down into more detailed tactics. For example, content marketing could be broken down into blogging, guest blogging, infographics, webinars, ebook, etc


19 reads


Step 1: What Are You Optimizing For?

Different times call for optimizing different things.

Learning - You might be trying to learn something specific about engagement, interest among a certain target audience, monetization, etc. Learning is typically the priority when your startup is a pre-product-market fit o...


56 reads

Step 4:  Fill In Values Of Channel Matrix With Low, Med, High

Step 4: Fill In Values Of Channel Matrix With Low, Med, High

The next step is to research each channel so you can fill in each cell with “low”, “med”, or “high” values. You aren’t trying to predict exact values.  Get enough information to make educated comparisons of each channel relative to each other.   

The matrix looks v...


16 reads

Step 5: Choose 1 - 2 Channels As Hypotheses

In a perfect world you want channels with the following values:

Targeting - High, Cost - Low, Input Time - Low, Output Time - Low, Control - High, Scale - High

You will rarely get a channel that fits those values perfectly so the question is how do you prioritize? This is where the wo...


9 reads

3.3  List Out Channel Defining Attributes In The Header Row

3.3 List Out Channel Defining Attributes In The Header Row

In the header row fill in the attributes of each channel that you are comparing. At a minimum, there are 6 attributes you should have: 

  1. Targeting - The depth of ability to target different audiences. 
  2. Cost - The upfront and ongoing cost to acquire users in this channel. 


16 reads

Explore the value for each channel

Targeting: Does the channel have the type of targeting you need? How close to your exact target audience can you get with this channel?

Cost: Are there upfront costs? Minimum spends? 

Input Time:


9 reads

Step 2: What are your constraints?

Your constraints will differ depending on the product, stage, funding, industry, etc. The most common constraints will be:

  • Time - Do you have a specific optimal window to reach your audience? Do you only have 3 months of cash left? 
  • Money - Are...


24 reads




Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates