Decoys work subconsciously.
ven though we believe that we make all of our decisions consciously and deliberately, in reality, we are often unaware of things that have influenced our choices or how they need to affect us.
Decoys justify our choice.
When people make decisions, their goal isn’t to select the right option. Instead, the goal is to justify the result of a choice they’ve already made.
Decoys serve to de-stress the decision-making process in additional ways than simply providing a nice-sounding explanation — they also settle the anxiety of having too many options to decide on.
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CURATED FROM
The decoy effect: how you are influenced to choose without really knowing it
medium.com
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·2.05K reads
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