How Apple uses the decoy effect - Deepstash
How Apple uses the decoy effect

How Apple uses the decoy effect

Apple unveiled its new iPod priced

16GB for $229. 32GB for $299. and 64GB for $399.

In other words, double the storage for a further $70; you also get more features.

However, if you choose to double the capacity (32GB to 64GB), you pay a further $100, but you don’t get extra features. Therefore, you may conclude that the 32GB version offers the most effective value for money.

So, only some would buy the 16GB version and even fewer would choose the 64GB version.

But, the very fact is, the 16GB and the 64GB versions are the decoys to make the 32GB version more appealing and also the best choice.

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