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Loyalty and Reward Programs

Loyalty and Reward Programs

Millions of Americans are enrolled in loyalty or reward programs in hotels, supermarkets, drugstores and restaurants, and there are two major challenges:

  • As the outlets with loyalty programs tend to reward only the customers who are already loyal, the participation percentage is on the lower side.
  • Customers find it difficult to be loyal, due to other chains and outlets offering great discounts as well.

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MORE IDEAS FROM THE SAME ARTICLE

Customers come back due to some variable rewards. These can be: a new tweet, a special offer at a restaurant, or a fresh new deal at a shop.

This Endowed Progress Effect is successfully deployed in games like Candy Crush Saga, and websites like Paypal and LinkedIn, which show a prominent progress indicator, with easy to find ways for completing the next milestone. These apps and games use social pressure tactics and freebies to ...

How a reward is framed, and the steps the customers must take to 'earn' the reward, is the key to a successful loyalty plan.

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