Learn more about problemsolving with this collection
How to apply new knowledge in everyday life
Why continuous learning is important
How to find and evaluate sources of knowledge
Variable Rewards Trick
Customers come back due to some variable rewards. These can be: a new tweet, a special offer at a restaurant, or a fresh new deal at a shop.
Variable rewards, which have an element of uncertainty and unpredictability, work like a slot machine for our brains. Smart framing focuses on the time and money the customer has already spent, instead of what they can get.
39
99 reads
MORE IDEAS ON THIS
This Endowed Progress Effect Applied
This Endowed Progress Effect is successfully deployed in games like Candy Crush Saga, and websites like Paypal and LinkedIn, which show a prominent progress indicator, with easy to find ways for completing the next milestone. These apps and games use social pressure tactics and freebies to ...
45
100 reads
The Endowed Progress Effect
How a reward is framed, and the steps the customers must take to 'earn' the reward, is the key to a successful loyalty plan.
If customers are shown their efforts and the progress they have made, in absolute terms, with a clear path on what to do next, it is more likely they will p...
44
94 reads
Loyalty and Reward Programs
Millions of Americans are enrolled in loyalty or reward programs in hotels, supermarkets, drugstores and restaurants, and there are two major challenges:
- As the outlets with loyalty programs tend to reward only the customers who are already loyal, the participation percentage is on ...
41
148 reads
CURATED FROM
CURATED BY
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates