The verbatim effect is a cognitive bias that makes people remember the general outline and meaning of the information that is provided and not the exact, complete details.
Example: While reading a long text, a person can remember what the core message was, but not the entire text.
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There are two main memory processes:
The Gist Memory is encoded in a better way because it is an important part of the information, and is not apparent at first, making it desirable and thus easier to retain.
The Verbatim Effect varies in its influence on people and may or may not occur in situations, as it depends on several factors like:
Two ways by which the verbatim effect can benefit us:
Remembering the gist of the information leads to better outcomes than the 'rote' way in which we mug up the information without understanding.
The Influence on others happens in several ways:
For example, you could choose to openly display social proof or bandwagon cues, in order to signal to other people that there is support for whatever it is you are promoting.
Video-sharing sites demonstrate the benefits of displaying these cues, since people often use popularity cues such as the number of views that a video has in order to decide whether to watch it or not.
... you can attempt to negate the intuitive assumption that there is always a perfect link between actions and consequences, by using various debiasing techniques, and by examining the situation in question in order to analyze the possible action-consequence link in it in a rational manner.