Understand different working styles

The biggest difference between how technical and non-technical teams work:

• Technical teams iterate and learn. They test a hypothesis rather than create a perfect end product for a customer. 
• Non-technical teams focus on perfection. 

This difference can create tensions and misunderstandings. Non-technical teams want to discuss and plan every feature for every possible outcome, which will frustrate technical teams, who want to “move fast and break things.”

Thinking in terms of experimentation within a time frame and budget can help in digital innovation.