Non-digital professionals often don’t know that some problems can be solved easily by technology as they’ve never discussed them with a technologist.

The best way to learn anything quickly is to put yourself in a situation where not doing it is not an option. Set up a weekly meeting with technical specialists and your team to discuss what they’re working on and how it impacts scale, efficiency, and customer satisfaction. This conversation will lay the foundation for effective collaboration.

There is a persistent myth of coders creating a billion-dollar company in a garage. However, there are ample examples of non-technical professionals that drive technological change. 

• Non-technical founders like Katrina Lake of Stitch Fix and Brian Chesky of Airbnb have created innovations and massive shareholder value driven by technology.
• Liberal arts graduate Colin Beirne helped found Two Sigma Ventures.
• Bruce Daisley started his career selling radio advertising but helped take Twitter global as its vice president for Europe, the Middle East, and Africa.

The biggest difference between how technical and non-technical teams work:

• Technical teams iterate and learn. They test a hypothesis rather than create a perfect end product for a customer. 
• Non-technical teams focus on perfection. 

This difference can create tensions and misunderstandings. Non-technical teams want to discuss and plan every feature for every possible outcome, which will frustrate technical teams, who want to “move fast and break things.”

Thinking in terms of experimentation within a time frame and budget can help in digital innovation.

You only need about 30% fluency in a handful of technical topics to develop your digital mindset.

• Learn core tech terminology. Understand the difference between acquiring digital context versus digital fluency. 
• Concepts such as user-centric design, APIs, and cloud computing are often not understood by non-technical leaders. Taking a course is a great way to invest in your leadership capital.