HRC is a nonprofit organization advocating for LGBTQ equality. Its iconic logo was produced in 1995 and was led by then Executive Director Elizabeth Birch. It was not until 2013 that HRC's red logo variation became viral when they chose to change their FB display photo for their planned rally in ...

Ad Council launched Love Has No Labels campaign back in 2015. The campaign used a publicity stunt to exercise its message of "celebrating diversity and fighting bias". Partnering up with

In 2014, three young men with the neurodegenerative disease ALS initiated the challenge by dousing their heads with buckets of ice water. They took it to social media and challenged others to do the same. More than 17 million ALS Ice Bucket Challenge videos were posted on Facebook in just one mon...

Fiona Cunningham's "No Make Up Selfie For Cancer Awareness" was inspired by Laura Lippman's bare-faced photo tweet to show support for actress Kim Novak who received flak after going to the Oscars without makeup.

The then 18-year-old Cunning...

4. Embrace influencer marketing

Influencers have strong networks and a following. Banking on them could take your campaign to the next level. Just be sure to provide them with a clear brief on your campaign goals and directions for them to best cater to your needs.

The mission was clear and simple: make 5-year-old Miles Scott's, who was battling Leukemia, wish come true and be Batman for a day. Make-a-Wish Foundation was set to grant Scott's wish. The word spread like wildfire when Clever Girls Collective, a content agency, u...

The Australian nonprofit was founded by two friends to raise awareness on problems affecting men's health, such as testicular cancer, prostate cancer, and mental health. Every November, they call on men to grow their moustaches for the entire month. Initially, 30 people joined. But soon after, 48...