5. Love has no labels - Deepstash
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5. Love has no labels

5. Love has no labels

Ad Council launched Love Has No Labels campaign back in 2015. The campaign used a publicity stunt to exercise its message of "celebrating diversity and fighting bias". Partnering up with R/GA, on Feb. 14, they put together two people inside a giant X-ray machine revealing only their skeletons. Once out, people got to see all kinds of love, regardless of age, gender, sexuality, race, or religion.

The campaign won the Emmy Award for Outstanding Commercial and got viral with over 164 million views online.

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Takeaways from the 5 campaigns

Takeaways from the 5 campaigns

  1. Make campaigns multi-platform

Start simple and work your way towards a more elaborate approach. 

Try using Video Marketing to increase engagement and connect more to the people you are targeting. 

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3. Human Rights Campaign

3. Human Rights Campaign

HRC is a nonprofit organization advocating for LGBTQ equality. Its iconic logo was produced in 1995 and was led by then Executive Director Elizabeth Birch. It was not until 2013 that HRC's red logo variation became viral when they chose to change their FB display photo for their planned rally in ...

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ROBERT VILLAFLOR
HRC'S  SENIOR DESIGN DIRECTOR

“I was really interested in this organization that had an iconic logo, and I immediately set out to try to give ourselves an even firmer identity.”

ROBERT VILLAFLOR HRC'S SENIOR DESIGN DIRECTOR

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BONUS: The iconic ALS ice bucket challenge

BONUS: The iconic ALS ice bucket challenge

In 2014, three young men with the neurodegenerative disease ALS initiated the challenge by dousing their heads with buckets of ice water. They took it to social media and challenged others to do the same. More than 17 million ALS Ice Bucket Challenge videos were posted on Facebook in just one mon...

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102 reads

2. No makeup selfie

2. No makeup selfie

Fiona Cunningham's "No Make Up Selfie For Cancer Awareness" was inspired by Laura Lippman's bare-faced photo tweet to show support for actress Kim Novak who received flak after going to the Oscars without makeup.

The then 18-year-old Cunning...

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63 reads

Takeaways from the 5 campaigns (con't)

Takeaways from the 5 campaigns (con't)

4. Embrace influencer marketing

Influencers have strong networks and a following. Banking on them could take your campaign to the next level. Just be sure to provide them with a clear brief on your campaign goals and directions for them to best cater to your needs.

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FIONA CUNNINGHAM

“The no-makeup selfie craze really captured my imagination and I was amazed at the response from people around the world and just thought how great it would be if it could be done for charity,” she said. “After seeing nothing similar on Facebook or Twitter, I thought t...

FIONA CUNNINGHAM

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STEFANIA POMPONI
CO-FOUNDER CGC

"Every member of the Clever Girls team was empowered to engage. A successful social campaign requires authentic, in-the-moment interactions to resonate with people and bring the story to life.”

STEFANIA POMPONI CO-FOUNDER CGC

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4. Batkid

4. Batkid

The mission was clear and simple: make 5-year-old Miles Scott's, who was battling Leukemia, wish come true and be Batman for a day. Make-a-Wish Foundation was set to grant Scott's wish. The word spread like wildfire when Clever Girls Collective, a content agency, u...

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52 reads

1. Movember

1. Movember

The Australian nonprofit was founded by two friends to raise awareness on problems affecting men's health, such as testicular cancer, prostate cancer, and mental health. Every November, they call on men to grow their moustaches for the entire month. Initially, 30 people joined. But soon after, 48...

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AD COUNCIL

“[It] challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.”

AD COUNCIL

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CURATED FROM

CURATED BY

geloa

Self Motivated | Life Learner | Bookworm

Nonprofit organizations could also take center stage and have viral campaigns. Here are 5 of the most successful and memorable nonprofit campaigns that hit the internet by storm all the while accomplishing their intended mission of raising funds, imparting awareness, or making a wish come true.

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