Sustainable growth

Having the courage to reset and redefine what it means in any given market again takes a lot of courage. In every single market, people react differently, behave differently, and speak different languages.

The point is: even when you think something works it probably does...

You have to be, if you're in this type of job, relatively cynical. You can be confident, you can be arrogant, it doesn’t really matter.

But you can't believe your own BS, because when you do you start to compound these massively structural mistakes, that again, don't expose...

Don't spam your users we trick them because you'll end up alienating these people. You won't see it today but you'll see it three years from now or four years from now, and it accelerates when you compound that with a competitor who actually builds a better product that doesn't alienate people.

Focus first on the 3 most difficult and hard problems that any consumer product has to deal with:

• How to get people at the front door
• How to get them to an “Aha” moment as quickly as possible
• How to deliver core product value as often as possible.

• Eliminate ego. And you have to be comfortable not being rewarded in the short term.
• Invalidate all the lore. In any given product there are always people who strut around the office like, “You know, I have this gut feel...

When most people think about growth, they think it’s this complex, difficult thing where you're trying to generate these extra normal behaviors in people. That's not what it's about.

Growth is about a very simple elegant understanding of product value and consumer behavior....